Say Hello to Segmio!

Hello everyone. I’m excited to write to you for the first time. First I would like to welcome you to Segmio, our own personal financial tracker and planner. Soon we’ll start sharing it with you as well. It helps us a lot and I’m sure it will help some of you as well.

We previously founded a tech startup called Froala (acquired in 2018), a rich text editor that grew to 6,000+ customers across 110 countries, including Apple, IBM, Samsung, and Amazon. After the acquisition, we traded offices for full-time travel. We had hotels to pay, flight tickets to book, cars to rent. No stable monthly income. Multiple income sources with no pattern between payments. For the first time in years, our finances felt completely out of control.

We started reading piles of finance books and developed complex spreadsheets to track our net worth and manage our personal finances. The spreadsheets evolved in complexity as we were diversifying our investments portfolio. Soon enough, we started having multiple pain points again with our primitive approach of wealth tracking and planning.

When the spreadsheets stopped being enough

The spreadsheets were hard to follow, there was no easy way to keep a history for our finances, not to mention no way to create financial projections to see where things were heading, what the impact of a large investment would be, or when we would reach a particular financial milestone.

We were in desperate need to simplify our own process of wealth management and financial planning.

• We envisioned that the new process should be easy and intuitive to use.
• It should offer elaborate analytics to help us take informed financial decisions.
• It should also create projections to predict our cash flow or to see the impact of certain investments or very big expenses.
• Last but not least, it should be safe and secure enough for us, as computer science engineers.

That whiteboard session was the beginning of Segmio.

Building it for ourselves first

We started building in 2020 - not as a startup, but as a personal tool. Something that would do what our spreadsheets did, but without their limitations. We built it for ourselves because we needed it.

By 2022 we had something worth sharing. We made the first public version available in July of that year.

That is how Segmio was born. It helped us make our cash flow more predictable. We can now create projections based on our needs, and know when to invest and what is the excess that we can invest.

I’m excited to take the word out about Segmio and share with you the outcome of years of learning and perfecting our way of continuously developing our wealth, tracking our assets, managing, and planning all our finances in one place.